Marketing

Direct Marketing
Measuring results is essential to maintaining and refining your marketing campaigns. That's why Andermahr & Company creates direct-response campaigns we can track through reply cards, Web site hits, sales leads and other responses. And it’s not just traditional direct mail. We can track ad response with specific Web URLs and measure response to e-mail promotions.

Presentations
We can help you create and execute an informative, persuasive and effective presentation. Our designers and programmers have experience in developing presentations that include animation, video clips, voiceovers and other effects in both PowerPoint and Flash.

Print Advertising
We can develop the creative concept, design and copy for your ad, keeping in mind the most compelling sales message for your products. Andermahr & Company can produce advertising that draws more readers, higher response rates and, ultimately, more sales.

Public Relations
Our public relations team can generate press coverage that builds awareness and credibility for your products, your services and your company. Beyond writing and distributing press releases, we create press kits, write and place feature articles and case studies, and train your staff on working with the media. With a good story, persistence and a little creativity, we build strong media relationships that help you get consistent positive coverage.

Market Research
We will plan and direct marketing research to help you determine who is most likely to buy your products and services and what will be most effective in selling to them. We’ll deliver a comprehensive report with recommendations to help make your campaign successful from the start.

Video and Audio Production
We can write, direct and produce dynamic videos to demonstrate and help sell your products. We use a combination of live action, animation, voiceovers, graphics and other effects to tell your story. Andermahr & Company has won several AdMark Addy awards in San Francisco and New York for our television and radio production work.

White Papers
When you’re selling a technology-related product, sometimes you have to explain what it is, how it works, and why it’s better to make the sale. Andermahr & Company will work with your engineers and designers to understand your technology and explain the details to your target market—in their terms.

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Internet Marketing
?Brand marketing is all about enhancing the mindshare of one’s products or services. The aim is for your brand to be at the top of the consumer’s mind at the mere mention of terms relating to your company’s services. Arguably the best way to keep that mindshare is to have a constant presence wherever your customers are. In this day and age of electronic commerce, there’s no better place to turn to than the World Wide Web.

Web Site Analytics & Web Site Tracking
Analyzing visitor behavior is important to improving the performance of your Web site. It is crucial to track your Web visitor statistics correctly. Andermahr & Company's experienced Search Engine Marketers can combine multiple sources of information into a comprehensive report and meaningful action plan that is specific to your target market and your site's performance. Web analytics services include:

• Visitor behavior
• Unique visitor monitoring
• Integrated end-to-end tracking
• Keyword conversion analysis

Web Development and Design
Custom coding skills used for server-side or client-side programming for the Web (Cold Fusion, ASP, PHP, JavaScript, DHTML, CSS, MySQL) are commonly used to implement unique functions or to automate services and enhance the delivery of your site's online functionality. Development and deployment services include:

• Functional, specification based website development
• Database design and implementation (SQL Server, MySQL, ODBC compliant)
• Back-end integration (Custom formats and file types)
• Security systems
• Software design, development and implementation
• Application serving
• Usability

Andermahr & Company’s advanced technological abilities offer the widest compatibility with browsers, monitors, line speeds, and operating systems. Andermahr & Company presents your visitors with a clean, powerful, professional, and trustworthy experience. Design and usability services include:

• Logo design or conversion
• Macromedia Flash Design
• Real Audio/Video conversions and creation
• Image scanning/color correcting/compressing
• Navigational prototyping and development
• Dynamic content delivery systems
• Graphic design

Your site's design and organization creates your visitors' experience and impression of you. Andermahr & Company’s expert designers will create a look and feel for your site that matches your organization's goals and target audience. We'll help you welcome visitors to your site with a design that makes them want to stay and explore.

Hosting/Networking
Very high quality, reliable hosting is provided to our clients. Both dedicated and shared services are offered to address a variety of security, volume and reliability requirements. Along with our own hosting services, we are familiar with a wide variety of industry specific Application Service Providers (ASPs) such as FundsXpress or Digital Insight.

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Alternative Marketing

Non-Traditional Marketing Strategy
Whether we are building a marketing plan from the ground up or creating an alternative piece for a traditional program, our goal remains the same: to provide integrated, turn-key solutions for the new marketing landscape.

Design and Production
We leverage branding and messaging with unique marketing mediums and vehicles that speak directly to the audience. Andermahr & Company maintains an award winning staff of designers and developers to creative inventive, edgy concepts and end-products that exceed client expectations.

Trend Scouting & Gen X/Y Intelligence
Looking for the latest buzz on the street? You’ve come to the right place. Andermahr & Company is tapped into the trendsetters, tastemakers, and influential groups that shape the social scene across the country. We’ll deliver the insights that are most valuable to your brand and the decisions you make by bringing you real information straight from your target market.

Grassroots Marketing
Word-of-mouth buzz is the result of a brand authentically connecting with its market. Andermahr & Company understands what it takes to create and harness grassroots energy by seeking out the influencers and evangelists, and empowering them to become advocates that spread the word about a brand.

Media Planning & Placement
When it comes to media, we are constantly charting new territory. Staying current on the latest innovations in print, online, new media, and guerrilla, we develop integrated media plans that step way outside the box.

Experiential Marketing
Experiential methods reach the audience directly through events, retail/lifestyle outlets, and outdoor areas; creating and reinforcing authentic brand/consumer relationships at the street-level.

Online/Viral Marketing
Andermahr & Company’s online and viral marketing methods reach target individuals and groups through grassroots and peer-to-peer tactics - authentically connecting with, and empowering people to move a message through their own social circles creating exponential buzz.

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