Branding/Corporate Identity

Brand Design
Andermahr & Company brings together a nationally acclaimed design team with experience spanning corporate design, packaging design, retail & environmental design and print literature.

Brand Research
All decisions involve a level of risk. Clearly defining and quantifying that risk is a key to effective decision-making. We can assist in these decisions whether it is the choice
of a new name or package design, the repositioning of an existing brand or the introduction of a new one.

Brand Valuation
It is well known that brands and other intangibles are typically a company’s most valuable assets. This explains the growing importance of brand management. Assessing a brand's value is critical to marketing investments and allows management to plan and assess the impact of their strategies.

Brand Strategy
Brand strategy is the assimilation of data into the functional, inspirational and desired benefits of the brand. we work in partnership with our clients to identify new or hidden market opportunities and to help position their brands for short-term impact and long-term value. We then help articulate that positioning through a clear and codified brand architecture system.

Naming & Verbal Identity
The name serves as the foundation of a successful brand and is an asset of enormous value. Effective names project the personality of a product, service or company and should inspire the quality and integrity of what they represent. We work with our clients to create entire verbal identity systems that project the brand's tone of voice through all communication channels.

Internal Brand Alignment
Organizations recognize the need to ensure their employees are aligned to the brand promise and are living the brand. We work with clients to ensure that all internal constituents are immersed in, and can deliver the intended brand promise. This includes techniques to measure cultural performance and drive internal brand communications.

Integrated Marketing
Ongoing brand management is both a discipline and an art. We employ a number of specialists capable of producing and implementing a multitude of marketing communications material to enable our clients to manage their brands more efficiently while building greater value.

Digital Brand Management
Andermahr & Company offers interactive design in line with brand identities and positioning. In addition we offer Web-based tools that work in concert with an organization’s array of digital assets, empowering employees and vendors with instant access to corporate identity materials, brand guidelines, packaging artwork and more.

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