Join The Revolution
Youth Membership Campaign
Youth Marketing Campaigns can be tricky to execute effectively. You have to strike a balance between informative, valuable and cool. Judging from the response that this campaign generated - we effectively hit all three. The concept was a "Call to Arms" for the students at the local university. We needed a unifying battle cry to differentiate the credit union from the "Big Banks" that saturate university campuses. Understanding the socially aware areas serviced by the credit union, we thought that this throwback to the revolutionary era that still strike an emotional chord with the youths looking for a cause and the Boomers looking for that connection to their emotional past. The campaign was "
Revolutionary".
