Motorists say "Bring on the ads"

While the general public’s tolerance for ads seems to be going down in most areas of their lives, it surprisingly is going up while they’re in their cars. Consumers are busying themselves with technology to get rid of ads, they’re blocking pop-ups on the Internet, they’re using TiVo to skip television commercials and they’re not answering the phone when telemarketers call. But for the moment, the public seems amazingly open to being pitched while they’re behind the wheels of their vehicles.

A recent study by Arbitron, a New York marketing research firm, revealed the following findings:

• 30% of consumers said billboard or other roadside ads directly led them to visit a retail outlet within a week of their viewing the pitch.
• 56% reported that radio ads heard while in their cars led them to visit a retail outlet within a week of hearing the pitch.
• Almost 50% said they take notice of ads on the sides of buses, on bus-stop benches, on kiosks and on top of taxi cabs.

This trend is driving some businesses into adjusting their marketing budgets to include road-based and radio advertising. For assistance in creating effective outdoor and broadcast marketing. Contact Michelle at Andermahr and Company at 209-467-4800 or email her at michelle@andermahrketing.com.