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Non-Traditional Marketing Strategy Whether we are building a marketing plan from the ground up or creating an alternative piece for a traditional program, our goal remains the same: to provide integrated, turn-key solutions for the new marketing landscape. Design and Production We leverage branding and messaging with unique marketing mediums and vehicles that speak directly to the audience. Andermahr & Company maintains an award winning staff of designers and developers to creative inventive, edgy concepts and end-products that exceed client expectations. Trend Scouting & Gen X/Y Intelligence Looking for the latest buzz on the street? You’ve come to the right place. Andermahr & Company is tapped into the trendsetters, tastemakers, and influential groups that shape the social scene across the country. We’ll deliver the insights that are most valuable to your brand and the decisions you make by bringing you real information straight from your target market. Grassroots Marketing Word-of-mouth buzz is the result of a brand authentically connecting with its market. Andermahr & Company understands what it takes to create and harness grassroots energy by seeking out the influencers and evangelists, and empowering them to become advocates that spread the word about a brand. Media Planning & Placement When it comes to media, we are constantly charting new territory. Staying current on the latest innovations in print, online, new media, and guerrilla, we develop integrated media plans that step way outside the box. Experiential Marketing Experiential methods reach the audience directly through events, retail/lifestyle outlets, and outdoor areas; creating and reinforcing authentic brand/consumer relationships at the street-level. Online/Viral Marketing Andermahr & Company’s online and viral marketing methods reach target individuals and groups through grassroots and peer-to-peer tactics - authentically connecting with, and empowering people to move a message through their own social circles creating exponential buzz.
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